Animal friendly

This brand is animal friendly and that plus the fact that it’s cheap and you can find it in stores like Walmart, old navy or target makes the whole deal even better! You cannot go wrong with Elf products :)

Always great stuff and prices

Overall, e.l.f. is a dependable brand for good-quality makeup, which is surprising considering how inexpensive their products are.  

e.l.f. has continued to prove that higher-end makeup doesn't necessarily come with a higher-end price tag, making it my favorite drugstore brand of all time