I think this is a decent price especially for how well it works. It doesn't take long at all to straightener your hair using this iron high quality.

Pretty great product. My latest one doesn't seem as good as my first one. Still a great product.

The original CHI® 1" Flat Iron is an ideal tool for all your creative styling and finishing needs. Achieve a variety of looks and styles with one versatile tool.
Ceramic Heat
Moist ceramic heat with ceramic plates and coils
Ceramic will maintain even temperatures
Negative ion technology for frizz-free results
Seals the cuticle
Ergonomically Designed
10-foot professional cord
On-Off switch (temperature not variable, fixed at 370°F)
Light-weight design
Fits in a standard curling iron station
Versatile
For straight looks
Flips
Curls
Crimping