Works great to add that extra brightness. I went out with a friend I hadn't seen in a couple of months and the first thing she asked was if I'd gotten my teeth whitened! It definitely makes a noticeable difference!
Bursts into foam as you brush. Cleans teeth, fights bad breath. Whitens teeth. Did prefer the old toothpaste that was baking soda sensation or something like that.
Wow ... this toothpaste is no joke ! I recently switched to this one from a regular Colgate one because I felt like my teeth needed some whitening. It seems to be working - but it's hard to tell because I've only used it for a week. Other than that, this REALLY cleans. The foam gets in between your teeth, and it actually made my gums bleed a little bit - as if I was flossing !
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