I really did not like the full lash bloom mascara. Maybe it is the brush, or maybe it is the actual product, but I really do not think it is worth its price, nor is it worth all the publicity on that (supposedly) "amazing" product. My lash did not look fuller, nor did it look longer, it just looked darker. I did not like the brush either. It was to hard and it really hurt my lashes' root. I used it as I normally use any mascara, but with this one, my eyes could not stop tearing until I removed it. Maybe I am allergic, but I will certainly not purchase this product again

It isn't often that I dislike a mascara. I am normally easy to please. What I want and get from 95% of the mascaras I have tried is long, thicker, darker lashes than my own. This mascara is only good for a small amount of extra length and a a little darker color. This mascara would be for people who want that "I'm not wearing make up but I still look good look", something I rarely strive for. So there is an audience out there for this product but it's definitely not me.

The mascara comes through with the promised softness as my lashes are not at all stiff wearing ths product. And there isn't much clumping either which I am always looking for. It doesn't really provide great depth of coverage so looks like I'm not wearing any mascara at all.
Bought this full price ($10.99) at Christmas and used the P&G;$1.00 off coupon. Better deal the last few weeks at $6.99 on sale with the coupon. Not worth $11 but $6 for sure.
Good for work, not for going out.

I did not find this product effective.

Love Love Love.....this mascara.

The formula is soft so it covers lashes effortlessly

Very Impressed!

This mascara was given to me as a gift. I'm not too picky with mascara a, however I did enjoy this one. The brush phase my eyelashes look full and coated them very well. This is very affordable, around 7-12 dollars. I would recommend this to my friends and family.

After seeing the Katy Perry commercial, I figured I would give the product a try, and overall I found it to be a average mascara. The rubber tipped application wand did a great job of applying the product evenly and minimized clumping really well. I found my lashed got wonderful length and separation but very little volume due too the mascaras almost watery consistency. It has great buildability once totally dry, but took forever to get any substantial volume. I am not sure if I would purchase again.