I got this on sale and used a coupon, so it was only $0.49, but it's usually around $5.99 I think.

I wasn't sure what to expect. I don't usually buy foods that are electric blue, but since it was such a great deal and only part of it was blue (the ribbon of frosting throughout the ice cream), I figured, why not?

I was a bit surprised by the flavour of the ice cream itself. It really did remind me of a vanilla cake, and maybe the sprinkles were what made it more convincing. It wasn't just like vanilla ice cream, but it almost felt crumby (like cake) -- so the texture was okay. Too many sprinkles for me (and I like sprinkles), but some people would love it. I can see how this would be a hit with kids.