£8 Jo Malone Copy ?

Jo Malone’s fragrances are the epitome of understated, natural beauty and a celebration of natural scent, yet a 100ml bottle of the bestselling Pomegranate Noir can retail at £88 or more, sometimes even £94!

Fashion Forward Primark’s Private Collection has drawn inspiration from Malone’s classic approach to fragrance for yourself and the home with it’s Private Collection fragrances and 100ml of their Pomegranate & Black Tea Eau De Parfum retails at a tenth of the price of the Jo Malone scent - in a survey of people who’d tried both perfumes, 16 out of 20 guessed the Pomegranate & Black Tea scent to be Pomegranate Noir from Jo Malone, many even preferred the £8 perfume!

Thanks to the popularity of FM and smell a-likes, many high street stores and drugstores are reaping the benefits of making dupes for big brand designer fragrances.