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4.4/5
46 reviews
Rimmel London Kind & Free Mascara Reviews
#11 in Mascara

Description

A clean mascara that works, no compromises. 100% vegan & kind to animals. Free from fragrance, mineral oils, and animal derived ingredients. A clean mascara that delivers conditioning volume & length for up to 36 hours. The formula is infused with organic certified shea butter and biotin.

    3.0/5
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    Recommended? You Betcha!
    April 26, 2022

    Mascara

    I don’t usually wear a lot of make up as I don’t wear it every day. But the application was light feeling, did have a bit of a smell to it though. But really like that it was waterproof and smudge free.

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    3.0/5
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    April 26, 2022

    Fun but not reliable.

    This mascara gave my lashes volume but no length. It claims to be waterproof and lasts for up to 36 hours but, I found it to be far from those claims. I would apply it and within 2 hours it would start to flake off and I'd end up with it all over my undereyes.

    With a combination of rainy spring weather and allergies, after 30 minutes of application it would smudge and smear on my eyelids and undereyes and even leak into my eyes. :(
    With all that being said Interestingly enough it wouldn't smudge on its own but the flaking was terrible. I enjoyed the volume and feel great about the clean ingredients. Mascara is great for running quick last minute errands or snapping some photos .

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    3.0/5
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    April 26, 2022

    Great for everyday wear

    Great product that is very easy to wash off and very gentle for around the eyes. If you are looking to have full lush lashes this may not be the best product for you. A great product if you just want a mascara that adds a little bit of fullness to your lashes.

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    3.0/5
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    April 26, 2022

    Good basic mascara but not a holy grail

    Firstly, the packaging the mascara came in was extremely cheap and opened up right away. The packaging for the mascara however, was decent and basic. Upon first glance, you know it is an affordable mascara. Secondly, it does not have that intoxicating mascara scent and this one was nice and neutral! This is an important point. Upon application, it went on smoothly, volumized my lashes but it did not provide anything more than any other mascara. After a few hours, it did flake off a bit and it is not waterproof. Although it is basic, I really liked the application and look of my lashes. The plus side is that it is CLEAN and smells CLEAN! Overall I would give this a 3 stars out of 5.

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    3.0/5
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    April 26, 2022

    Like, not love.

    I'm very picky when it comes go Mascara. This one just didn't cut it for me. It didn't give my lashes the boost it needs. I absolutely love the 'clean' factor of this mascara. Soo many mascaras on the market now are full of unnecessary chemicals. I would definitely recommend this product to someone looking for a cleaner alternative, 100%. But I don't see myself purchasing in the future. Thank you :)

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    3.0/5
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    Recommended? Fugheddaboutit!
    April 25, 2022

    Nice mascara but packaging needs improvement

    Once I got the hang of it the mascara goes on nice but I did find it clumping the first few times I used it. I’m happy to see the ingredients are vegan and 99% natural, but the packaging is not recyclable which is a negative for me considering there are other more eco conscious options with sustainable and compostable packaging.

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    3.0/5
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    Recommended? You Betcha!
    April 25, 2022

    Natural Lashes

    This mascara from @rimmellondoncan
    Has the perfect brush for a natural look.
    I loved that the formula is a rich black and that the application is lump free!

    Having said that, this just isn't for me as I need a boost in both volume and length when it comes to my lashes.
    Dare I say this product gives a too natural look, even with layering?

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    3.0/5
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    Recommended? Fugheddaboutit!
    April 25, 2022

    Decent But Nothing Amazing Mascara

    This mascara is alright but it did not hold the curl of my lashes. My lashes are straight and it is very hard to find a good lengthening and volumizing mascara. What I liked about this mascara is that it is smudge proof and not clumpy.

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    3.0/5
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    Recommended? Fugheddaboutit!
    April 24, 2022

    Just ok

    The clean mascara idea really drew me in since I’ve been trying to go clean with my Makeup. It was good at first but smudged really easily and doesn’t hold up well on oily skin

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    3.0/5
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    April 24, 2022

    Mascara

    I tried this mascara for a week, i found it to be clumpy, i think sky high mascara is better than this , have to apply a lot of coats to even notice the change

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    These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.