Nice to see, but fragile

I bought this as a school bag for my 8 year old daughter - a birthday gift for her birthday in August. School term begins and we pack it together - she notices what looks like a burn mark on the outer shell which is actually a hole which she was terribly upset by - her first day back in school with her birthday gift and it is damaged. As it was past the return date and she needed a school bag for her day at school we went ahead and used it anyway.