I was shopping in store and found a ring I wanted. called my husband and told him I found a $529.00 ring on sale for $350.00 and I would like to have it. He looked at the ring online and it was on sale even more!!! $179.00 showing online for an instore purchase only. They had to talk with the manager because it was such a price break. They honored the price and now I have a gorgeous ring!!! i always check online befor going to the store now.