In this day an age we need to look beyond the service that is being provided by a company when making a decision on whether or not to patronize a company. Does the company have ethical values and practices and do they operate with integrity. How do they contribute (or detract) to society and/ or impact our environment.
BootyCamp may or may not provide a good service but their advertising tactics show little regard to the environment and our community as a whole. Their use of numerous large, bright pink posters crosses that fine line between effective marketing and branding and annoying the target audience and negatively impacting our environment. Bootycamp crosses the line in my neighborhood to the point where their brand will be negatively impacted in the community. There are sections of street where large pink signs are placed on multiple sides of every pole, mail box and parking ticket dispenser. This company is significantly contributing to the visual pollution in the area. There are several places within the community where you can see that people have attempted to removed the signs or have written on them. Given the nature of the glue that they used these remnants will remain for years to come as an eye sore in the neighborhood. Bootycamp came through and replaced damaged signs ever after receiving complaints. Head office committed to having the sign that was put up in front of my house removed but they did not follow through.
My wife had planned to sign up for a course but I have strongly encouraged her not to patronize a company that pays so little regard to the environment and our community as a whole. I would encourage all of you to do the same.