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theBalm cosmetics

theBalm cosmetics boasts a complete line of makeup, skin care, hair care and nail polish. With a "beauty in five minutes" philosophy, theBalm's multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. The company's wearable colors and fantastic formulas allow women to release their inner artist so they can look and feel fabulous. In 2004, Marissa Shipman, founder of theBalm, realized there were a few simple products she needed to help her look and feel glam all the time-and if she needed them, other women did too... Marissa decided to indulge her cosmetic curiosities and went to Amazon where she bought 11 books on how to make makeup and started mixing in her kitchen. "I went makeup crazy. I incorporated the company, worked out a budget, hired a chemist and designed a website." She began integrating anti-aging ingredients, triple-milled pigments, fabulous scents...and theBalm was born. Fast forward ten years, you can now find theBalm's Paraben and Cruelty-Free products worldwide.

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theBalm cosmetics Reviews


TheBalm Cosmetics Put A Lid On It Eyelid Primer
I have tried so many different eye primers - Smashbox, Too Faced, Urban Decay, etc. While they're all really good, I have to say I think TheBalm's might be the best. They are a bit more expensive because, again, I can only buy them at Rexall near me, but this primer is so worth...

TheBalm Mary-Lou Manizer
I originally received a sample of this highlighter in an Ipsy Glam Bag and immediately fell in love with it. I'm now on my 2nd purchased one and this is one of the best on the market. I use it mainly as a eye shadow base since it is the ideal shade of champagne. It has a nice...

theBalm Nude Dude Eyeshadow
Very good high quality eye shadow. theBalm Nude Dude Eyeshadow has some great colors for a great price. I really like the quality, I find it has very good lasting power, and nice strong color pigments.

The Balm Hot Mama! Shadow/ Blush
I really am someone who uses one colour all over their lid. I would not use this as an eyeshadow as I feel it is much more flattering as a blush. It has a beautiful gold undertone which makes your cheeks luminous. The quality is great too. When you feel the way it glides onto...

theBalm The Body Builder Mascara
Amazing length and curl really great application

the Balm How 'Bout Them Apples? Cheek and Lip Cream
I found one of these at winners recently and I had to try it! This palette is absolutely stunning with the shimmers and mattes. I am a naturally pale girl so the rosy colours were iffy for me as a cheek paint but they're such pretty lip colours and the shimmer looks so beautiful...

The Balm Betty-Lou Manizer
This brand is never a disappointment. If you find this brand you much purchase. It has become my favourite brand for shadows and highlighters . The colours are pigmented and the shadows are very blend able and great qualify