It is amazing at making my lashes fuller and longer. The dial up helps with the amount of mascara that goes on in one coat - no lumps or clumping. Its my favourite!

I had previously used the Almay One Coat Mascara, but found that I was using more than one coat when I wanted a more dramatic look, so I thought that the Dial up version could only be better! I really like that I have the option of 3 different versions of the product by simply turning the dial, however, I am noticing that when I use the 3 option (which is supposed to be the most dramatic) there is alot of product on the brush and it tends to clump on the edges of my lashes. When used on the lowest setting this product works exceptionally well and gives me a wonderfully natural look. The part I like the most is that my lashes don't end up feeling like I have coated them in glue and allowed it to harden.
All in all, I would recommend the Almay One Coat product but would skip the dial up next time!

I absolutley love this product! I was in the dollar store and wanted to test the quality of some makeup. i saw the name almay and i knew that was a famous brand. so i was wondering if it was a real almay. it works wonderfully. you pick your thinkness, swipe it on and boom! its great. i love the brush with a billion little bristles covers every little lash. i highly reccomend this!