I believe this is a new product/scent from Bath and Body Works' fall line. I really like it a lot! It has shea butter and vitamin E mixed in to make it extra moisturizing on your skin, and it really does make my skin feel lovely after a long day. It also smells delicious! It's citrusy, but also sweet at the same time -- not at all how I was expecting it to smell, actually, (because of the pomegranate in the name) but I really like it!! It made my skin feel soft and hydrated, and I like that I can still faintly smell it on my skin -- but that it's not super overpowering. It also lathers really nicely and I find that it can even be used as a sub-in for a shave gel/lotion on my legs because of that, which rocks! For $13.50 a bottle it is a bit expensive in my opinion, but I really enjoy using it, so I think I'll wait till B&BW;has a sale/coupon before I repurchase, because they often have fantastic deals!! I'm definitely a fan, and would highly recommend this body wash!