I knew I was due for a new toothbrush soon, but this was a random splurge since I just saw it being advertised in one of those middle aisles. It cost about $3.50, but I figured this was one of those items I use everyday - so it would be worth it. Turns out I was absolutely right ! This toothbrush really gets into all of those tiny little spots that we often miss and it's soft on the gums but stiff enough to scrub your teeth. Definitely recommend !!