The claims are volume creating, curl sculpting mascara and I fully agree! I do love this stuff, one coat and you get pretty decent volume but also length. You can layer it, doesn’t get clumpy, has a nice natural bristle brush, nothing fancy and it works great. The mascara does keep a curl, doesn’t flake throughout the day. It’s nice black, not glossy, doesn’t make your lashes “crunchy” but soft and fluttery. Comes off pretty easy with regular eye make-up remover. Can’t ask for much more!