I've tried so many serums in search of the Holy Grail of moisture boosts, why not try this one I thought when I saw it advertised in a Sally Beauty flyer. It was priced well at $13 (w/club card) and even though it's not a brand I know, I liked the sound of the natural ingredients: Malachite extract and Algae (marine extract). I've used for 10 days, in the mornings under my moisturizer and my skin feels moist, supple and really has a new found glow about it. Couldn't believe it because I've been spending so much more on big brand names with disappointing results. It smells great too - like being in a spa. Seriously worth every penny!