These coolers are amazing! Don't be fooled by the pretty color & cute packaging, these coolers actually have KICK to em! That kick is none other than the hint of Jack Daniels! You may think "Jack and Juice?! WHATTTTTT!!! No WAY that combo could be tasty"; well that's what I thought when I first saw them anyway, but they are scrumptious! The taste of watermelon is obviously not natural but VERY close to the melons actual flavour. I am a stickler for natural tastes & this one is refreshing, ice cold, right from the bottle. Any hot summer day would not be complete without these on your shopping list. A must try. We have also tasted the Downhome Punch flavor as well, equally as delicious in it's own way. If you find coolers usually too sweet, I would stick to the Watermelon Punch though!