The chocolate flavour chew is similar to a cocoa caramel, chewy with some cocoa flavour. It is interesting to note that this has vitamin D, which promotes dental health - and it has sugar, corn syrup and its derivatives as the main ingredients. Not suitable for those with dairy sensitivities. This is okay for those who do not like taking pills on a regular basis, but everyone else - this is a pricey way of taking your vitamins.