4.4/5
42 reviews
Prestige Item
Joico Color Endure Violet Sulfate-Free Shampoo Reviews

    Reviews and Ratings

    91% OF CHICKS DIG IT

    4.5/5
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    Recommended? You Betcha!
    May 25, 2017
    Alberta, Canada

    This product works wonderfully on my silver/white hair. I use it only once every two weeks to give it a perk and remove any yellow tines there might be. I have very dry hair and also find it doesn't dry it out. This shampoo is a very deep purple and have questioned if it could stain clothing. I have not tried the conditioner, but I highly recommend the shampoo.

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    4.7/5
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    Recommended? You Betcha!
    April 15, 2017
    Alberta, Canada

    I use this product often. I have blonde hair and its great for getting rid of the brassiness and tones. Its a nice sulfate free shampoo thats good on the ecosystem.
    Its purple and works great. but don't use it every day its not meant for that

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    4.0/5
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    Recommended? You Betcha!
    March 04, 2017

    I really like this product! The shampoo cleans your hair and obviously does not have sulfate in it which can damage your hair. It smells great and leaves your hair clean and soft.

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    3.2/5
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    Recommended? You Betcha!
    February 23, 2017

    Works well for taking out the brassiness but is a little harsh on the scalp. The shampoo dried out my hair so I had to condition well but it does the trick for removing brassiness!

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    5.0/5
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    Recommended? You Betcha!
    January 16, 2017

    OMG! I can't live without this product. It brightens my salt and pepper grey hair so much! The white hair shines and POPS with this shampoo. It leaves my hair clean and silky. LOVE LOVE LOVE

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    3.3/5
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    Recommended? You Betcha!
    January 16, 2017

    I have blonde highlights and this shampoo is great to brighten it up. I use it twice a week and it definitely makes my highlights look refreshed. It also makes my hair super soft. The price is a bit steep but a little goes a long way.

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    4.0/5
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    Recommended? You Betcha!
    January 03, 2017

    J'adore ce shampoing! Il permet à mes cheveux blonds de ne pas avoir de reflets jaunâtres. Aussi, son parfum est très agréable. Je recommande ce shampoing à toutes les personnes ayant une teinture blonde ou encore des mèches blondes.
    Cependant, dans mon cas, je dois absolument le jumeler avec son revitalisant, car sinon mes cheveux sont remplis de nœuds.

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    4.8/5
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    Recommended? You Betcha!
    December 12, 2016

    Best frigging product EVER!!!!! Anyone who has coloured hair or highlights needs this product in their lives.
    Maintains highlights to stay nice and bright. And keeps all signs of brassy other of the highlighted hair. When in sale you can get the litre size for a decent price

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    4.3/5
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    Recommended? You Betcha!
    December 02, 2016
    Ontario, Canada

    Yes! This stuff rocks. It really keeps my color in longer and makes my hair not so yellow toned. I buy it at T.J Maxx in the United States for about 18 dollars U.S and it is the big bottle. Even with the exchange it still works out to a great deal. The conditioner is really great too. This is an amazing strength building shampoo as well.

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    5.0/5
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    Recommended? You Betcha!
    December 02, 2016
    Manitoba, Canada

    After spending time going back and forth between this one of the anti brassy shampoo from rusk I finally picked this one, once or twice a week i will use this on my hair, as i recently just got it highlighted i wanted to maintain the highlights well, and i have to say this works amazingly to keep it nicely toned and not looking orange

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