I have been purchasing these for years, but at least in the past year I have noticed a significant increase in the fat to meat ratio. I am so disappointed! It tended to be the most convenient product to purchase when shopping. I picked the copious fat pieces by hand before scattering them on a homemade pizza. I'm fed up. They are no better than a No Name Brand. I will not be purchasing them again. The picture on the company's advertisement shows bacon bits with meat only- this is false advertising!