I'm loving Life Brand Vitamins! I'm not a scientist so I don't know if they are doing much of anything, so if you are the fence over taking or not taking vitamins, I have no idea. But! I have decided that since its recommended to have the most nutrition possible while breastfeeding I would eat these. These vitamins are delicious! I'm definitely a sugar addict and these do the trick, and are good for me (or so I think, as I have zero scientific data to support my claims)! 100% recommend if you are thinking about having your sugar fix be healthy. Warning. Since they are soo delicious, and for adults I would recommend keeping them far away from children.