I really think

I love this product! such a great product!!! It compares to high end 100%! Im so proud of maybelline and their products they are coming out with! I was sent this for reviewing purpose, but that does not outweigh my opinion! Im so happy! <3

This is terrible

The main thing that makes this product unusable is the applicator. There is no need to reinvent the wheel. The applicator doesn't allow you to build, it actually makes your eyebrows look cakey. The formula is also too thick. It's just way too heavy and will not create a natural looking eyebrow. It is also not precise as promised. Super unwieldy and awful.

Easy to use and stays put!

I use this every day and it is AMAZING! It stays put and doesn't smear, it helps define my eyebrows, adds volume and a touch of color without making them look fake, and helps my eyebrows keep their shape.

hard to apply and hard to wash off

I bought this in my hunt to find a cheaper alternative to Benefit's Gimme Brow and I have to say this is not the answer. The colour is good, a bit lighter than my dark blonde brows so it creates a bit of definition, but the brush is wide and flat and causes the product to get all over my skin around my brows. It ends up looking clumpy and then pulls out my actual brow hairs when I try to wash it off in the evenings. Will not be buying again!

I bought this to try instead of my usual brow cream/powder combo. This product comes in a tube like mascara with a flat wand applicator. The application is easy and my brows looked combed and tinted. My only issue is the product flakes off throughout the day and especially if you touch your brows. I don't like having chunks of makeup on my face if I accidentally touch my brow or even make a certain facial expression. My older method of using brow cream and powder looks good too and doesn't go anywhere. I will keep this product for my travel bag or for a quick evening out when I don't have the time to do my brows fully, but also won't be out long enough to have to worry about flaking. But I will not purchase it again