I really like this serum. I've been using Origins masks for years and love them, so I decided to try this serum when I noticed that my jaw line wasn't as tight as it used to be. The serum absorbs nicely. I've been applying all over my face. It very quickly help plump my skin, and over time has help firm up my skin, especially around my eyes. I look forward to see how much more my skin can improve over time.