This product made me go from an anti-bronzer gal to never-leave-home-without-it. For some background info, I am uber pale with sensitive skin and every other bronzer I have tried has made me orange, muddy looking, or spotty. I purchased this product in light to medium.
It is a tad pricey for a drugstore product but considering it's high end quality, it is well worth it and I would definitely repurchase again and again. It looks a bit shimmery in the container but applies fairly matte ( for no chunky glitter!) It applies evenly, even for someone with little bronzer experience and is quite buildable. The thing I love most is how natural looking it is! My friends have commented on my tan, sun kissed look (normally I just get red and freckled in the sun, so looking a bit tan is new for me).
As for the packing, it's a little bulkier than it needs to be but I can live with it. It's very durable and has held up against several falls and banging around in my purse, and I love that it includes a mirror. I don't use the brush that it comes with.
As a bonus, Physicians Formula is known to be eco-friendly and against animal cruelty, as well as paraben free. Overall, great product and highly recommended.