Now, it's about $11 at my local store, and they overstocked, so it went on sale for $3, and me loving my coupons had about 6 coupons for $3 off any revlon product and me not being able to pass up a sale half the time let alone FREEBIES! decided to get them, and boy do I regret that!, I mean I didn't even pay anything and I feel ripped off!, it's an ungodly high price for such a terrible quality of mascara!, I would not recommend it to my worst enemy!!.