I was a bit disappointed with this brow kit. I am a level 5 brunette so my brows are naturally quite dark. I went with the medium color pallete and found it too be very warm and a bit orangy which was VERY noticible when applied to my brows. I think this forumla would have been much better off if it were a cooler brown, that way it wouldn't stand out when applied and would be more universal for people's different colors of dark brows. Coming from Rimmel, I don't know? I find the products are hit or miss and had issues with another product of theirs I recently bought (Mascara).. Anyhow, I'd say spend the extra bucks and go with a better product that is reputable and not just copying the trends.