Conditioning and suitable for everyday use

I hate when mascaras are extra dry and clumpy, this one is the opposite! I prefer to use cleaner, more natural mascaras in daytime as I put on mascara almost everyday. This one doesn't have a very dramatic effect, however, it gives very nice volume to the lashes and it is buildable. Also, it is not a pain to remove at the and of the night. If you are in to the clean makeup trend, both ingredient and look-wise, give this one a try!

Kind and free is the way to go!

I am such a mascara lover and I’m so use to the regular mascara formulas but when I opened this one and felt the texture and applied it it felt just like any other mascara, I though it would be different but it applied smoothly it doesn’t smell bad, it’s not sticky I looove the brush it applied the mascara really well!

A natural volumising mascara

I like this mascara has natural and clean ingredients . it's not fancy, but it does a nice job and it's great for everyday wear. It definitely lengthens my lashes and give little volume to my lashes .

Nice definition

I like the Kind & Free RIMMEL London mascara for his product composition. The fact that there is organic shea butter and it contains 99% of ingredients of natural origins is a must. The 100% bio-based brush fibers is giving a high definition to my lashes.

Soft and Subtle

Hello everyone
For me I found this mascara to be very nice for an everyday lash look, nothing too long or full. This being said I tend to prefer mascaras that are a bit more lengthening. But over all it is a very lovely mascara! One thing that I really love is that it is a kind and free mascara with good ingredients!

Nice Mascara

This kind and free mascara was good, lengthen and separates my lashes. However, it didn't last the whole day for me. Maybe because I have oily skin so it would wipe off the mascara like makeup remover.

All day wear, no smudging!

This mascara doesn't disappoint! It's smudge and water resistant. It held up all day long and through a nap! Not a smudge in sight. The wand is nice and prevents clumping and slightly lengthens your lashes. It has a shea butter scent that personally isn't my favourite but if you enjoy shea butter you'll enjoy this mascara. Though once applied I no longer smelled it.

Clean

Loved its clean formula and ingredients such as biotin. Very impressed. Also quite affordable but not water proof.
Definitely made my lashes voluminous.

Very good texture

I personally wear contact lenses all day long so my eyes are very sensitive to cosmetic products in general. This mascara is very natural looking and friendly to eyes even sensitive ones. Its not waterproof so thats a drawback

Love it!

This mascara is perfect for a natural everyday look. It goes on smooth, with no clumping, and curls nicely when applying. I did however find after a few hours of wear; it started to flake and smudge abit which I'm not a fan of, but I really like how it felt on my eyelashes. It's has a clean hydrating formula thats easy to wash off with makeup remover.