Exciting new mascara

I'm very impressed that this mascara is made of natural products and so is the brush! Maybe we will evolve to the day that the container itself will be recyclable. I like that it's made with shea butter because I sometimes find that mascara makes my eyes feel very dry after using it. Looking forward to using this mascara more!

Its a very basic mascara

I only liked it because it was vegan and cruel free. It works just as good as your average drugstore mascara. Because it is so basic, its also reliable so because of that I may buy it again in the future.

Light, free and clean mascara

I have to say I do like this mascara for its clean, vegan formula, it applies nicely, has a great applicator brush for spreading out my lashes, and it goes on really nicely. It is a bit clumpy and flaky so I find it doesnt last as long as other mascaras or have that super bold look but it does apply nicely and provides that nice mascara look that I personally like to have daily.

Love the mascara, the brush could be better.

I have thinner lashes and thought this would help the volume and it does but the brush bristles are too far apart and too long. For my particular lashes I need shorter bristles closer together for clumping control. The wand included here clumps .

Rimmel Kind And Free Clean Mascara

I love this mascara for lengthening my lashes. It doesn’t make them all that voluminous but really adds length! Plus the product is eco friendly and contains shea butter! I love it!

Great volume

The volume on this mascara exceeded my expectations. It lasts all day without any streaks or clumps. I especially like how it is a vegan formula that contains 99% ingredients of natural origin. That's unheard of! The brush handle is easy to handle as well. Great product!

Pleasantly Shocked! Curls and Separates!

First off let me say I am not sure if I have ever tried Rimmel mascara before. When I first saw the blue tube, I was hesitant as I associate the blue with being waterproof, and I associate waterproof with being drying (which I don't want!). I think the blue just happens to be the colour of packaging, so I continued on.
After taking out the wand, I noticed something else I don't usually gravitate towards- a small spool-y thing. I lovee a big volumous wand for my mascara, maybe it's a fable, but I feel like they make my lashes bigger. Again, I continued on.
While applying, I noticed it didn't clump, and seemed to coat my lashes nice and evenly. When I took a step back and looked, I was surprised! My lashes looked really good! Currently, my natural lashes are pretty straight, but this mascara added some curl without me needing to curl them beforehand. The other thing I noticed, and just as importantly, my lashes looked perfectly separated.
I like the simple, Parisian mascara-only and lipstick look. This mascara helped me accomplish that.
If you're looking for your lashes to get a bit of a curl, bit of lengthening and separate beautifully, go for this one!! You'll be pleasantly surprised

Great mascara !

Love that the product is natural. Always looking to improve the quality and the source of the product i use. This mascara is good for my lashes ! they are well seperated, the texture is not too clumpy.

Great idea, needs better wand

I love the concept with this mascara. It does feel lighter than my other mascaras. I like that it has shea butter but I’m not sure if that’s supposed to help lashes with anything. It’s also nice to see rimmel London having vegan products. It’s likely I will buy again because I use mascara to blend my lashes with glue on strip lashes and it’s not important that my natural lashes are long. The wand could be altered so someone looking for length could achieve that.

Grabs all the lashes!

First impression of this mascara, it has an amazing brush! It grabbed all the lashes without clumps! I wore it for 8 hours and no smudging underneath (aka raccoon eyes). Also it wasn’t very difficult to remove! I wish the formula was a bit tackier though