I buy mascara based on the shape of the tube- I know that's weird, but I HATE stubby tubes. Anyways, this mascar worked well, but dries up in the tube fairly quickly. I need two coats at least. Ok for price

This mascara does the job. Good for first time users or people that aren't willing to spend a lot.

I picked this up 70% off at SDM over the weekend - couldn't say no to $3.99 mascara. I expected a larger brush for more WOW lashes, but the brush is moderate. Formula is thick. Application was ok - I found it separated and coated my lashes but didn't provide any length/volume beyond that. I would not pay full price for this.

The brush is perfect very big and fluffy but the product itself is very smudgy and clumpy. I used it twice and the third time it started clumping. It doesn't really give you "extra super" lashes but it gives a good result.

I'm always on a hunt for the perfect mascara. I love Rimmel London and own a few of their mascara's so I decided to try this one.
Rimmel London claims this product "builds lashes from natural to dramatic by thickening and lengthening lashes coat after coat". Which it does!
It doesn't rub off or flake which is a bonus. This mascara is great for people who wear false lashes, since it seperates and darkens your lashes.
Overall a great mascara!

This is a wonderful, non-clumpy mascara for very natural, defined looking lashes. I like that the formula is moist, but no so wet as to make your lashes clump together and get the dreaded spider legs look. I don't need to use a lash comb to separate my lashes out once I have put this mascara on. It gives a nice lift and lengthening effect to my lashes, yet still looks completely natural. This is my go to everyday mascara.

This is my everyday go to mascara. Put one or two coats for day or a couple more for night and your lashes look much more dramatic!. It lengthens, seperates, and most of all doesn't flake or flatten my lashes by the end of the day. LOVE IT!