Over the last couple years my eyes have gotten very sensitive to other mascara. I like the Rimmel London Wow Lash mascara because I can use it on my sensitive eyes and it's a really great price

Rimmel London Wow Lash mascara is a great and a reasonable price.
Lash building formula for highly defined lashes and waterproof for long lasting.

Finding a product which gives your eyelashes more volume but also treat your eyelashes kindly is rare but Rimmelhave seemed to pull out all the stops and have created a product which does both. Not only does this WOW Lash mascara give you the appearance of amazingly long eyelashes but it also can be used by those of us with contacts or sensitive eyes.

I think this lasts quite long for a non-waterproof mascara; I wore this for approx. 8 hours and my lashes still looked long and volumised after! It did not smudge as well!

Visibly progressive volume up to 12X. Oversized brush makes it easy to build soft to dramatic looks. Lash building formula for highly defined lashes without the clumps.

Ophthalmologist tested
Suitable for content lens wearers and sensitive eyes.

Made in England. It just awesome.Waterproof.Soft look :)

I found my new favorite! I love how my lashes look when I start at the root and slowly swivel the brush left to right as I am going to the end of the lash. They have never looked more amazing. Two thumbs up on the price too!