This is supposed to be a mud mas for SENSITIVE SKIN. I personally have quite fair skin, though I wouldn't define it as sensitive. Despite that, however, this mud mask was HIGHLY unpleasant and uncomfortable. I use the h2o brand mud mask on a regular basis and have has Murad facials done at Massage Envy, and have never felt so uncomfortable. It was legitimately painful. I know what the tingling, cooling sensation of a mud mask is supposed to feel like and this was not it. It burned and my skin felt like it was on fire. IT HURT. I intended to apply it at the beginning of my bathing, wash my hair, wash my body, then rinse it off. Instead, I applied it and immediately rinsed. I couldn't bear the pain of it. I don't know what is in it that make it feel as such, but I highly recommend there be a recipe change QUICKLY.