I think this Simple Truth Organic Cold Brew Coffee tastes great. It has a strong and fresh roasted flavor to it. I've never tasted cold brewed coffee before and was really surprised at how well it tasted cold. I really like the strong flavorful taste of the coffee and I could definitely see myself drinking it again. I love that this coffee is Organically Grown with no artificial preservatives making it healthier to drink. I like the bottle that the coffee comes in as well because it keeps the coffee sealed nicely preserving the freshness of the coffee. I would recommend this Simple Truth Organic Cold Brew Coffee to any coffee lover out there to at least try it once. It really is delicious and it is even made of 100% Arabica Coffee. I love it.