Sleepy Wrap was born out of the dream of the ideal baby carrier void of buckles, rings, hard parts, pinching straps or stretched out fabric. Simplicity and comfort were key. An active mom in love with her newborn was our model. Keeping her child close and secure while shopping, hiking, cooking, dancing, navigating airports or libraries were our activity minimums. We ended up creating a durable non-sagging wrap baby carrier with great quality fabric, made especially for newborns but that would comfortably accommodate a two year old. Since then there is every day more and more happy and content moms with sleeping babies in Sleepy Wraps all around the world. They know why!