Originally purchased for personal care, I read that this can be used anywhere on the body you wish to remain cool and dry. As it had worked so well to keep my peri area fresh, I decided to try it under my breasts where I was developing a heat rash. Regular fragranced powder seemed to exacerbate the situation. After a week of using this Summers Eve BODY POWDER IN Cotton Breeze, the area in s free of rash and itchiness. Because it is formulated for a fragile area, it is the perfect solution for me to keep dry and rash free.