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4.4/5
330 reviews
Prestige Item
Urban Decay Eyeshadow Primer Potion Original Reviews

Description

Urban Decay Eyeshadow Primer Potion is the legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24+ hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on – an added bonus) you’ll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters!

For more info, visit Urban Decay.

    4.5/5
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    Recommended? You Betcha!
    October 24, 2020
    Alberta, Canada

    This stuff is awesome.

    I never used to wear much makeup and rarely wore eye shadow, because i always ended up with that crease on my eyelids. Since i started using this i havent had a crease in my eyeshadow and I look as good at the end of the day as I do when I go to work. I love being able to do funky fun eyeshadow everyday and not worry about what it looks like a couple of hours later

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    5.0/5
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    Recommended? You Betcha!
    June 19, 2020
    Ontario, Canada

    The best eyeshadow primer

    I've been using urban decay's products over a decade. Their eyeshadow primer is one of my favorite items. It can holds the eyeshadow color for a whole day. It's a must-have in my makeup bag.

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    5.0/5
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    Recommended? You Betcha!
    June 13, 2020
    Alberta, Canada

    MY HOLY GRAIL!

    The holy grail of all eyeshadow primers! I have been using this eyeshadow primer for years, and one full size one lasts me way beyond the expiry date. One full size tube will last me for over a year, and the reason I threw out my last tube was not because it was empty, but it was because it had lasted so long that it was starting to dry and clump - this is like a magical endless tube of greatness. I have used the original and the shimmer variety and I love both equally as much. In terms of price, I would pay a good dollar for this since it lasts so darn long. I will buy this product over and over and over again.

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    5.0/5
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    Recommended? You Betcha!
    May 11, 2020
    Ontario, Canada

    THE BEST!

    I cannot even remember my days without this! LIFE CHANGING! It is one of my holy grails. A great investment. I can be out all night long with a heavy eye look and it does not melt off or budge. My cat eye will stay in tact with my eyeshadow! I notice a huge difference when I do not use this primer! I would recommend this to anybody. The best eyeshadow primer I have ever used to date, and I have tried samples of the Anastasia ! Urban Decay takes the cake for this!

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    5.0/5
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    Recommended? You Betcha!
    May 06, 2020
    Ontario, Canada

    My go-to eyeshadow primer

    I have been using this primer potion for quite some time and I really do love it! It makes my eyeshadow appear much richer in colour and allows it to last all day without creasing. It is definitely on the higher end of eyeshadow primers but with this type of product, a little goes a long way so it is well worth its price. I also just love the packaging for the product - I uploaded a photo comparing the old packaging with the new packaging with the glass cap!

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    4.3/5
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    Recommended? You Betcha!
    March 08, 2020
    Ontario, Canada

    Prime those eyelids!!! =D

    This primer is one of the best ones I have used for a long lasting eyeshadow day out! Every-time i use this primer before applying the shadow, it lasts me hours without smudging or without creasing the shadow. Definitely try this if you need to keep the makeup on for longer. It is very creamy in consistency and will not cause any kind of skin irritation even if your sensitive like myself. I have used this one for a very long time as just a little use at a time will make the product last a very long time. It is very important that you start off with a primer so that your eye lids can get a base for the eye shadow to sit on and last longer. Even when you are removing the makeup at the end of the day, the entire thing will come off very easily since you applied the eyeshadow to the base/primer rather than the eye lids directly. Overall, excellent and very cost effective primer that will last you for a long time and get the job done!

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    3.8/5
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    Recommended? You Betcha!
    March 03, 2020
    Virginia, United States

    Nice

    I enjoy this product. I always find myself reaching for it prior to applying my eye-shadow. It helps my shadows stay on all day, and has yet to fail me. I like the applicator, as I am a clean and neat freak myself. I find it neater to apply with a stick or brush instead of using fingers, especially when someone is doing my makeup, or I am doing someone else's. The product applies really smooth as well. It is a light nude shade, so can be used on its own as well. A deluxe size goes a long way as well, so it is not a large investment. Definitely recommend!

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    5.0/5
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    Recommended? You Betcha!
    January 29, 2020
    Ontario, Canada

    Urban Eyeshadow Primer

    Friend of mine bought me this product and I fell in love instantly, not only does it go on smooth, it also pops out your eyeshadow giving you that look you always want while keeping your eyeshadow on for a long period of time.

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    5.0/5
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    Recommended? You Betcha!
    October 21, 2019
    British Columbia, Canada

    A+

    I love the primer potion because it really brightens my eye area and makes me look awake. The primer really helps the shadow stick and not crease all day. I have oily lids and it is hard for me to find a primer that doesn't wear off; this primer stays put! My only complaint is that it can get a little messy when you apply it and blend with your fingers. It dries quickly so you have to wash your hands after applying.

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    4.7/5
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    Recommended? You Betcha!
    August 31, 2019
    British Columbia, Canada

    If it ain't broke, don't fix it!

    This eye primer has been a staple of my makeup bag for years for good reason. It is a wonderful, easy-to-apply texture with a fun little tube that you can use again and again to help lock-in your eye makeup. I have extremely oily lids as I have said in other reviews. Especially over a long night out where there might be dancing and frolicking, when I want my makeup to stay put I know this primer potion will do the job.

    I have repurchased several times and probably will continue to do so. Shoppers drug mart carries Urban Decay products now and I have noticed they usually have a lovely little gift with purchase when you try their stuff online. I would highly recommend you give it a try.

    I haven't yet sampled the anti-aging version but I am curious to try it. Maybe when this tube runs its course I will give it a whirl.

    Great job Urban decay!

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    These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.