I am going to call Icing 'wellness' because there aren't just beauty products- they have a line of tech, furniture, apartment decoration- the list goes on. This store is located at SQ1. I find the employees to be really nice, and while the cash is probably too small (i.e. lots of bumping and shuffling) I am always happy when doing business there. My items are wrapped nicely and nothing on the floor is broken or busted. It is very clean and like I said, having a variety of items to choose from means you can buy something for you, for your friend and your mom all in one spot.