Good Shoes - Poor Strategy

They have wonderful quality shoes, but I will not buy them there on principle. The salesman encouraged me to buy 'today', because the shoes were "On Sale" (there were discount signs 20-50% off all over the store, including on the shoe itself). I asked how much the shoes were and he gave me the same price as they were marked. I commented that the posted prices seemed high and asked what the pre-sale price was (like were they 20% or 40% off the original). The salesman said that there was no pre-sale price; the shoes were always on "sale". Well this kind of bait & switch is illegal. I didn't report them, but I don't want to fund them either.

To be clear, the shoes were marked with a "Sale" price tag, without any original price.