This product has given me the truest, lightest blond that I have ever wanted! Light enough to be used instead of bleach for dying other colors over it. The only small problem with it is that the times it says for keeping it in your hair is a little too short, so I leave it in my hair to the desired lightness. Also, this color didn't leave my hair brittle or frizzy.
These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.