Absolutely LOVE LOVE LOVE this lip liner. I purchased 2 colours from Shoppers Drug Mart on Sale for $5.99.
I'm not a huge everyday lipstick girl but I do apply lip liner every morning before leaving the house. 4 hours later it is still there. It really lives up to its name of FULL COLOUR. Love it.
Decent product - good colours, easy to use. Doesn't last long.
I purchased Rimmel's EXAGGERATE Full Color Lip Liner in shade 018 Addiction to line my lips and fill it in with my Elf Matte Lip Color in shade Natural (I've posted review of the Elf Matte Lip Color on its own as well) The Rimmel lip liner in 018 Addiction is a natural mauve/dusty rose color, and just slightly darker than my natural lip color. It is also slightly darker than the Elf color I previously mentioned, which is a lighter shade of dusty rose. I purchased it with the intention of only using it as a liner, but liked it enough that I now often fill in my entire lip with this lip liner. It's wonderfully matte, yet not TOO drying for your lips, but I expect most matte lip colors to be more of a dry formula than your regular lipstick that has some shine to it. I do have a couple issues with it, however. I would not recommend it for over-lining your lip in attempts to make them look fuller, as it tends to "bleed" when its applied to your regular skin as opposed to the skin that covers your lips. It does stay in place for a decent amount of time when applied to lips only, and its great for a nude lip look with a little touch of color. Also, the lip liner is a plastic pencil shape that twists up, and the plastic is slanted where the lip liner comes out. This is great for helping it to not snap off if you apply too much pressure, but I found that it gets in the way sometimes, especially for trying to line your cupids bow, the plastic can sometimes wipe/scrape the liner right off again. Other than that, I am really happy with the product. I would buy it again, but I'm not so committed that I wont try other lip liners in search for a better one.
These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.