Too Faced Shadow Insurance

When I had my make up done, they used this primer.. and it worked miracles. It helps to prevent creasing, fading and smudging. It also evens out the skin tones on your lids, and smooths out lines.

I absolutely LOVE this eye primer!!!! I paid about $18.00 for it at Sephora, which to some, is a little pricey. However, it is worth every penny!!! It is long lasting, doesnt crease, and definitely keeps my eyeshadows pigmented for hours. Just a small dab goes a long way, so your tube should last for awhile. Definitely works well for glitter and sparkles! :)

This is my go-to primer and I'm on my third tube now. One tube lasts about 8 months, and use it almost every day. I prefer it over the Urban Decay primer potion, which I found creased more than my Too Faced Shadow Insurance. This product is smooth and only a very little drop is needed to cover both lids. It keeps my shadow vibrant and relatively crease-free. My lids crease no matter what but this product keeps the creasing very minimal and relatively unnoticeable.

The pros:
- Cruelty-free
- Paraben-free
- Highly effective
- A little goes a long way
- One tube lasts 8 months

The cons:
- $6 more in Canada than the US

This Too Faced Shadow Insurance Primer works great!
It's easy to use and keeps shadow from fading, creasing and smudging! :)
You don't need to use much and it saves you from having to clean up smudgy eye shadow messes.

Holy Grail worthy! This primer is easy to apply (I pat it on with my finger), makes colours more vibrant, prevents creasing, and my eyeshadow lasts all day/night with this on. Definitely worthy of a try!

I love everything Too Faced, and enjoy Shadow Insurance as a light primer when wearing neutrals or lighter colours. It is easy to apply, easy to work with, and easy to remove at the end of the day!

I have both Too Faced Shadow Insurance and Urban Decay Primer Potion. They are quite similar but I do prefer TFSI over UDPP just due to the packaging. The squeeze tube is really precise so you can squeeze out just the smallest bit of product if you want. TFSI is much more emollient then UDPP so it's easier to spread out. The key is that you only need a very little amount, if you apply too much then it will not be as effective.

I don't have especially oily lids, I don't wear dark or bold eyeshadow very often so I don't really experience creasing much. I rely on primer mainly for my bottom lid, because of my eye shape and oily eye/cheek area I am guaranteed to have mascara smudges in that area regardless of it being a long wearing waterproof mascara (even the, reportedly, budge-proof Last Blast in Waterproof smudged for me within an hour). I will apply the primer all along my under eye and outer corner and then powder the area. Truly has been lifesaver, I've been mascara smudge free ever since!

Too Faced Shadow Insurance is the best primer out there! I have been using it for over a year now and its my favorite. It lasts all day and keeps my make up in place where i want it. It's $18 and its absolutely worth it! I recommend this to anyone and if you haven't tried it, go and get it! You will not regret this! Most of the people using Urban Decay after trying out Too faced Shadow Insurance change to it! Its really amazing :)