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Almay

Established in 1931, Almay was the first cosmetic brand to use hypoallergenic and fragrance-free ingredients. It sells a full line of skincare products as well as makeup for face, lips, and eyes. The most popular Almay products on ChickAdvisor include the Smart Shade Makeup, Hydrating Eye Make Up Remover Pads, and the Almay Propel/Repel Eyeliner.

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Almay Reviews


Almay Smart Shade Mousse Makeup
this stuff is difficult to blend completely though it can be done. Brushes seem to work better than blenders. If you aren't careful you'll end up with patches that have lots of coverage and other spots that don't. The only way to get it truly even is to keep painting it on, and...

Almay Wake-Up Hydrating Makeup
I received a coupon to try an Almay product and chose this foundation. Fortunately it was free because I wasn't too fond of it. I bought a shade closest to the foundation I wear now (and it actually looked really close!) but turned out to be way too dark for my face - the...

Almay Intense I-Color Play Up Liquid Liner
I applied three times and you still couldn't even tell I was wearing it! I'm pale, so if it's going to show up on anyone, it should be me! Sorry I would never recommend buying this colour. I do like the black pearl, although it doesn't last all day. Sorry if I'm rng

Almay Smart Shade Concealer
This provides NO COVERAGE at all!!! I don't know how they can even call it a concealer.

Almay Moisturizing Eye Make Up Remover Liquid
I bought this makeup remover to take off long wear liquid lipsticks and waterproof mascara and it only succeeding at doing one of those tasks. This makeup remover is a bi-phase liquid and looks a lot like oil and water and it basically mineral oil and water. This makeup remover...

Almay Line Smoothing Under-Eye Concealer
This concealer is nice because it has SPF in it. The coverage on this is pretty good, but it also has a very thin consistency. I find that over time, this settles into lines, so powder and touch ups are necessary while using this. I also find the shade range to be limited as...

Almay Oil-Free Makeup Remover Towelettes
I did not like these towelettes at all unfortunately. They did an ok job removing the makeup (for the exception of the mascara), however, it let my face very tacky and greasy. I felt like I needed to wash my face to remove the grease and residue off my face. I don't like to...

Almay Intense I-color Eyeliner - Raisin Quartz
This is the eyeliner I constantly have used for about 10 years now. The color matches so well with my green eyes. Not expensive at all and it's definitely my fave almay product.

Almay Hydracolour Lipstick with SPF15
I just started to use lipgloss, and lipsticks. I really using this one because my lips feel soft, along with adding a nice colour/shine to my lips that make them stand out more.

Almay My Best Light
The 'My Best Light' makeup does provide a nice tinted colour, although even the 100 pale was a little too dark for my pale red-head skin. It feels a little gritty going on though, and I found it made fine hair on my face stand out a bit if I didn't work it in well enough. I do...

Almay eyebrow pencil
This eyebrow pencil gets the job done but be prepared to apply it before foundation as there is a lot of cleanup that needs to be done once finished. The pencil is very creamy which means it blends out effectively but it also means it goes outside the lines of your eyebrows. If...

Almay intense  i-color evening smoky
I haven't used too many Almay make up products, but this I Color in Evening Smokey is pretty cool. I have greenish blue eyes, and the smokey purple, charcoal, and silver go well with them and enhance them for a sexy or night out look You just follow 3 steps. The package tells...

Almay Smart Shade Makeup
For awhile it worked really well, the colour was good blended well, light coverage. It was good. One day I put some on my hand in the morning and it was orange. Like a really ugly bronzer orange. It took forever to take off. I've used better from the drugstore

Almay Shadow Softies
Quite possibly the worst eyeshadow that I've ever tried. I used the colour Creme Brulee. It was hardly pigmented at all. It was difficult to pick up with any sort of brush. The only way I could grab any colour at all was to rub my finger into the product. The only thing I'd use...

Almay Smart Shade CC Cream
ALMAY SMART SHADE CC CREAM.I use this cc cream when i want something heavier that the almay smar shade foundation or i need extra coverture. I found that this covers more deep some imperfections without looking cake. I feel confident using it. another point that I like in...