This is my go to shampoo, and because I only shampoo every three days or so, I feel that I can justify the price... the regular size bottle actually lasts me several months. It makes me feel good knowing that I am using high quality, ethically sourced, natural products on my body. The smell is absolutely heavenly (and makes my whole bathroom smell like a spa). The shampoo is also extremely effective; as mentioned I can go several days between shampoos, and my hair feels soft, smooth and manageable. It's also not too drying on my scalp, as some products can be. They also sell travel size bottles of this product if you want to try it without committing $20 off the bat.

I LOVE Aveda and this shampoo is like bliss in my shower everytime I use it. It does a great job with cleaning and smells like heaven. The only reason all my products are not Aveda is because it's outside my regular budget and has to be a splurge item.

Great feeling! Washes hair really well and leaves a nice tingly feeling on your scalp! Great scent too!

I LOVE Aveda Products. I received a sample size of this Shampoo after my hairdresser used it on my hair.

I LOVE the scent, the way my hair feels so soft and tanglefree afterwards.

Unfortunately, it's above my budget for regular use, so I will have to admire it from afar. If you're able to spend $20 or so on it, go for it!

I LOVE when I find a hotel room stocked with this shampoo. It feels so fresh and clarifying, it even makes my limp, lifeless, dry hair look like it's having a great day. And it smells fabulous, too!

This shampoo is fantastic. It is clarifying and feels like a spa treatment when being massaged into your scalp. The smell is so fresh and clean. I also use this on my daughter to repel lice.

The fragrance is uplifting and fresh. I have bought it as gifts and for myself over the years. Highly recommended.

This is one of my favorite shampoos. I like the feel of the mint. I have fine hair andI find this shampoo does not weigh it down.

I love this shampoo. It smells amazing, it makes my hair feel amazing but it is very expensive. I wish I could use all Aveda products but I cannot afford them n

A hotel our Family stays in provides this product in all their rooms and sells it in their Spa. I know it is a pricier product but I am hooked! It really works while feeling great. Even my 5 year old loves how it cools off her head while I am washing her hair with it while we are away, and now at home. It makes my scalp and hers, as well as my Husband's scalp tingle and cool with the very pleasant mint and it gives us a quality and thorough cleaning without adding any build-up on our hair. It leaves our hair soft, clean and smelling of mint. This product is a WINNER! The other Aveda line products are great as well!!! Try it and you too will be a believer!