So I have colored hair and am fussy about what I use in my hair. I find I go through all sorts of shampoos and conditioners, I have a few go-to's now. But in the last few years, this has now become my favorite I hadn't used it in a while cause it is pricey. But it's worth it. I used for the first time in a while and the next day I got a bunch of comments on my hair and what did I do different, did i get color, did I get a cut, etc. This is funny because I work a site based job, and I live in camp while here, there is nowhere to get my hair done, and it was mid-shift! But hey, I'll take the compliments. Works best when used with the accompanying conditioner! :)