This is my favourite toothpaste. The gel kind is the best.

My family does enjoy the flavour of this toothpaste and i do find it to be long lasting. The whitening effect I haven't really noticed.

This is the only toothpaste I buy. The taste and effectiveness are awesome!

This is a great every day toothpaste. At times the versions that have baking soda can be too abrasive on your teeth and gums but this one is definitely a stand by. It's not the best at whitening for that same reason but is great for cavity protection or if you need a break from your whitening regime.

i tried crest pro healt and went back to my good old Colgate total ! the best by far .

Leaves teeth and gums clean and refreshed.

Really good! Love the freshness and clean feeling this brings.

They say if you aren't whitening you're yellowing, so true~ Colgate total is awesome, you can tell your teeth are whiter and brighter almost right away. You have that little diamond sparkle bouncing off that bathroom mirror within a week :) I find the toothpaste a little hot, but other then that, it is amazing, definitely my new brand of toothpaste.

This is one if our household staples!
It's reasonably priced and I like that it comes in 2 sizes.
We've been using this for years. Although we have used Crest's various formulations and other Colgate versions when on sale, we do prefer Colgate Total. The flavors are great, and it consistently has a smooth texture and nice taste. There is minimal separation which sometimes occurs with other brands. Cleans well and no cavities in our home :)

This is my households go to toothpaste. I have tried all of the toothpaste out there and this is the one that suits all of our needs the best. I would pay full price for this rather than buy another product that was cheaper or on sale (and that's saying a LOT coming from me!)