I like this toothpaste. I find it pretty good. It's a classic, because it doesn't need a fancy name. I like the taste, and it foams up nicely.

This product has good overall value. I would definitely recommend it.

I've been a faithful user for 10 years and will continue to be. It's truly leaves an all day clean feeling and my teeth are in great shape because of it. The price point is ideal and often goes on sale. I'd definitly recommend this product!

I love this toothpaste and that the feeling that your teeth are clean hours after brushing is a bonus. Using this before bed gives you that come kiss me tool.

This stuff works pretty well, It leaves your mouth feeling fresh and clean. It actually lasts a while.

This product is worth the money makes your mouth nd your teeth feel great and keeps them feeling clean the majority of the day to which is just a bonus

The only toothpaste I use - and I can always find coupons/sales for it. It's worth every penny, I don't think I've had a cavity in the 5 or so years that I've used it. I'll never switch.

Its the only toothpaste I buy. Great product!!

This toothpaste does its job! The price is great and so is the taste. It isn't overpowering where it burns your gums and leaves your teeth squeaky clean!!

This toothpaste has an antibacterian protection of 12 hours. It leaves my mouth fresh and clean for a long time. It helps to fight cavities, tatart, bacteria, plaque,stains, bad breath and it helps withen teeth.