As a child I didn't eat the best. I also was a very picky eater, so the only way my mom could get me to have dairy was in chocolate form. To this day I love chocolate milk and my prefered brand is dairyland as it is affordable and I can buy smaller portions. When I think of chocolate milk, this is the one that comes to mind and the one I find myself comparing other chocolate milks to. It is nice and creamy and to me has the perfect chocolatey milk taste. Of course it isn't the healthiest, so for me this is a once in awhile thing.