It's great that this line was developed by a celebrity hairstylist (David Babaii, whose client roster includes SJP, Nicole Kidman and Angelina Jolie). Also great: they're free of parabens, petrochemicals, sulfates and animal products; 10 percent of profits are donated to WildAid for wildlife conservation; and Kate Hudson's a fan.

But really, there’s another reason I’m smitten. As far as I’m concerned, anyone that can make hair products smell authentically beachy—so far, I detect the aromas of coconut cream pie and what I imagine to be a fancy umbrella drink containing Blue Curaçao—is a genius.