First off -- remember that this is not a regular concealer. It's meant to be used over blemishes. It is more moisturizing than other blemish sticks but can be a bit drying. It really does feel like it's clearing up my blemishes because they're definitely smaller, if not gone, by the end of the week. The colors are a bit light for anyone that has a medium to dark skin tone. I use 03 and it's still a bit too light for me but I can blend it in and top it off with some powder.