This styler sells at Sephora for $189. I love drybar products and tools so decided to give it a go. It has a digital meter to customize the heat setting (Up to 450 deg). I have fine hair so I like that you can adjust it, I don't like to use the super high heat. It heats up super fast and it has automatic shut off too. It straightens quickly and easily and the style lasts, you can also use it to make waves/curls. The plates are titanium and it is a super cute bright yellow colour!