I normally don't use drug store eyeshadow as i find they crease easily and wear off. But I grabbed this palette on a whim to try it out and I was pleasantly surprised! I normally use the naked palette by urban decay so I was drawn towards this palette due to the natural brown shades. The formula is definitely matte and applies very easily and is well pigmented. I do wish this came with a shimmery highlighter shade. I also find a couple of the brown shades have a very red undertone. But other then that I'm pleased with the palette. Great price as well!

.I love ELF
There are very few brands of eye shadow that I can wear without my eyes watering. ELF is one of the few.
They made it so easy to learn new tricks and tips . additional info on their website helped so much.

I was very impressed with this palett. For the price, it is very good quality. Applies very nice and is indeed matte, which is what I wanted.
Great value for the price.

For $10-15 This pallet is so worth it. Some shades are very similar but who cares for the price. Also some shades can be a little chalky but nothing a primer cant fix!